So you want to get into online business? Good for you! Becoming an online entrepreneur can help you reach customers around the world and achieve your dream income and lifestyle. In fact, as of December 2015, it was estimated that approximately 2.5 billion people were logging onto the Internet every single day and spending millions of dollars online. Becoming an online entrepreneur gives you the chance to have a piece of that pie.
Being an online entrepreneur not only gives you the potential to succeed immensely, but it gives you the freedom to work where you want, how you want, and create the type of business you want to have. Gone would be the 9-5 hour days of sitting at a desk. Instead, you could be sitting on a plane to Hawaii while your business makes money for you.
This all sounds great but you are probably wondering where to start as an online entrepreneur. Like with everything else in life, you need to start with the basics. If you want to build an online business and become a successful online entrepreneur, start by following these steps.
Find a Need…Then Fill It
The first question you need to ask when starting an online business is what will your business sell? Will it be physical products, software, clothing, or something else? Now, this is a bit of a trick question because that is where most new entrepreneurs start…with the product. If you really want to be successful then you first need to find a need.
Pick an audience and discover what problems and trials they face in their everyday lives that don’t have a solution. Once you know that, then create a product that fills that need. Your online business will be much more successful if you start by solving a problem rather than by merely creating a cool product.
Build a Strong Base
When you become an online entrepreneur, there are a few things you absolutely must have. You must have a killer website, an email list, and a social media presence. This is especially the case if you have an online presence only. New customers will only be able to find you online and if you lack these three elements, you’ll be lost amidst the other online companies.
When it comes to creating a killer website, you must always think of the customer’s experience first. Keep it simple, clean, and easy to navigate. Also, make sure it loads quickly. You only have a few seconds, less than 5, to keep a customer’s attention before they leave your site. Make sure you include an opt-in offer (free content, discounts, etc) in exchange for email addresses to help you build your email list.
Sending emails is still one of the best ways to get a customer to convert. Plus, if you have obtained email addresses through your website or other opt-in offers, then you know the recipients want to hear from you. This gives you an even better chance of having them convert and buy your products.
Social media is one of the darlings of the marketing world right now and it would do your online business good to jump in as well. Keeping a consistent presence on social media sites can help you build an audience that is interested in your business. Building an audience of friends and followers that are loyal helps give your business a better reputation. Make sure though, that you only use social media platforms that help your business. Otherwise, you will be wasting your time.
Create a Good Reputation
One of the most important things you need to understand about online business is that people buy from people/companies they trust. If you want new customers, then you have to be a trustworthy company. There are several ways you can do this but here are two that we think are especially important.
The first way to create a good reputation is to establish yourself as an expert in your market. Publish free content that your audience will find useful including articles, videos, and infographics etc. Setting yourself up as an authority figure, especially as an online entrepreneur, will help your business gain the credibility it needs to succeed.
The second way to build up your reputation is through customer interaction and customer reviews. Customers will leave reviews on social media, Google, and other online sites. It is important for you to always follow-up with the reviews, whether they are positive or negative. Make sure you work through the problems that your customers face to let them know that you care about them as a customer. Potential customers will see this interaction and know that they can trust your company because of it.
Start Building Your Online Business Now
Becoming an online entrepreneur is a rewarding career and carries with it a lot of potential for success. When you start your online business, stick to the basics to get yourself off the ground. Find a need and then fill it with a great product, build a strong base, and create and obtain a good reputation. Staying on top of these three things will help you excel as an online entrepreneur and will cause your business to grow immensely.
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Ms Johnnie Wright
Founder – Coastal Christian Team
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